More than 72 percent of corporate employees in India are turning to Ayurvedic treatments like naturopathy, massages, acupuncture and acupressure, due to their demanding work schedules and high stress levels, revealed a latest survey by ASSOCHAM.
The survey, Demand of homeopathic and Ayurvedic medicines in metros, has been conducted under the guidance of ASSOCHAMs Social Development Foundation (ASDF), which revealed that 72 percent of the population have chosen Ayurveda, naturopathy and homeopathy line of treatment, while the rest prefer allopathy.
About 200 employees each were chosen from cities like Mumbai, Chennai, Delhi, Bangalore, Kochi, Kolkata, Ahmedabad, Pune, Hyderabad, Chandigarh and Dehradun. Delhi ranked first, followed by Mumbai, Kochi, and Bangalore.
About 55 percent of respondents fell into the age group 20 to 29 years, followed by those in 30 to 39 age brackets (26 percent), 40-49 years (16 percent) and 50-59 years (2 percent) and 60-69 years (nearly 1 percent), which indicates larger acceptance of these treatments by younger population.
According to Raveendran P K, an Ayurvedic expert, people are taking to Ayurveda, largely because it cures illness from roots, unlike allopathy. Ayurvedic treatments have been used in Kerala for ages now, and the medicines start taking effect after five to six days, but they cure the disease.
In the last few years, there has been increased demand for homeopathic and Ayurvedic medicines, largely due to its zero side effects. The treatments are also capable of curing chronic ailments, such as respiratory diseases, skin diseases, fever, asthma, viral infections and allergic disorders. People are seen preferring to take up the traditional treatment methods, largely due to greater efficacy, Raveendran said.
Further, the dependency of Ayurvedic medicines has increased for several lifestyle diseases such as stress, migraine, obesity and asthma. However, for cases requiring surgeries or during emergency operations, there is no alternative yet.
Some of the major treatments in Ayurveda and Spa centres are rejuvenation programmes and therapy (Rasayana Chikitsa), body immunisation and longevity treatment, body sudation (Sweda Karma), Panchakarma treatment, and Shirodhara treatment.
But, the basic panchakarma treatment can help treat all kinds of illness, when accompanied with proper food intake. But, when taking Ayurvedic medications, one should take care to avoid excessive salty and spicy food, and only consume foods that are easily digestible.
“With Ayurveda, yoga, meditation, homeopathy and other such Indian systems of medicines, combined with cultural warmth, India offers a range of services, which is an unparalleled offer in comparison to any other country,” points out D S Rawat, Secretary General at ASSOCHAM.