With increased demand for homeopathic and Ayurvedic medicines, coupled with excellent marketing techniques, patients these days are turning towards traditional modes of treatment , as a cure for chronic and lifestyle induced ailments, reports the ‘The Economic Times’.
Anoop Misra, Department of Diabetes and Metabolism, Fortis Group of Hospitals, points out that, the demand for Ayurvedic medicines has increased considerably during the last five years, exceeding 3000 Crores, due to better marketing skills, and the scientific trials that lay emphasis on permanent cure of few diseases.
As per the survey report by ASSOCHAM, out of 400 Indian CEOs, who were surveyed, more than 40 percent have agreed to the fact that Ayurvedic treatments, such as massage, acupuncture, acupressure and naturopathy, can handle stress in a better manner. Huge Ayurvedic centers are likely to come up in the metros and town over the next couple of years for treating stress-related disorders, the survey said.
A Senior Medical Officer of Delhi Government, Amrit Kalsi, says “The demand for Ayurvedic and homeopathic medicines have increased considerably during the last few years, and, particularly for chronic ailments such as fever, respiratory disorders, skin diseases, asthma, viral infections and allergies, people are preferring the traditional way of treatment, before going in for allopathic.”
Ayurveda, in particular, is gaining ground. People suffering chronic or acute ailments choose either strong pills or Ayurveda. Even when treating diseases like cancer, after a point of time, people lost hope and turn to options such as Ayurveda or homeopathy, Misra adds.
According to the World Health Organization (WHO), more than one billion people are using herbal medicines, and in India, more than 65 percent of people living in rural areas are using medicinal plants and Ayurveda to meet their primary health care requirements.
According to an Industry chamber report, the domestic homeopathy market too, is expected to more than double its size towards the year 2010, touching Rs.26 billion, growing at a rate of 25 to 30 percent.
The dependency on Ayurvedic medicine has gradually improved for increasing number of lifestyle diseases such as migraine, stress, obesity, and asthma. However, in cases requiring surgeries or emergency operations, there is no alternative, agrees Misra.
The Government has so far been allocating only three percent of total health budget for alternative system of medical therapies, which includes Ayurveda. Social Activist, Swami Agnivesh, is of the opinion, that even if half of the share spent on mainstream is given to Ayurveda, then with further research and scientific trials, it can very well complement allopathic treatments equally.
With private hospitals getting more expensive by the day, and taking into consideration the amount of duplicate medicines and their side effects in allopathic treatments, Ayurveda is any day a safer option, he explains.