New tourism programme ‘AyurBodha’ launched in Kerala


ayurveda kerala

For those visiting Kerala, a new tourism programme, titled ‘AyurBodha’, a blend of tourism and information on Ayurveda, would be available. The programme was launched at the World Travel Mart (WTM) in London.

The programme was launched by the Tourism Minister of the State, Kadakampally Surendran. The new offering is from the Kerala Tourism Development Corporation (KTDC), and those opting for this programme can stay at any of the KTDC resorts located in pristine parts of Kerala, and learn about Ayurveda, the ancient medicinal stream.

The focus would be mainly on basic home remedies and diet regimes, ayurvedic practices for rejuvenation of body and soul, secrets of pressure points, basics of Panchakarma treatment, and history and use of medicinal plants.
The visitors would also get a certificate for having gained the knowledge of Ayurveda.

Speaking on ‘AyurBodha’, the minister said, Ayurveda is a unique initiative and has the potential to increase visitor numbers to Kerala. The KTDC has some of the best ayurveda practitioners for the initiative.

The ‘AyurBodh’ is a 15-day package, priced at $100 per day per person. It includes accommodation and complimentary breakfast. The location is chosen based on one’s preference.

The WTM held from 6th to 9th November this year, was one of the largest of its kind events in the world, and it involves participation of more than 51,000 travel professionals and key industry buyers from around the world.